1. Christian Principles-Upholding Christian values and principles in all aspects of the project.
2. Empowerment-Fostering self-sufficiency and confidence in single ladies and widows.
3. Sustainability-Promoting environmentally friendly and sustainable practices in farming and business.
4. Community-Building a supportive community of women who can encourage and learn from each other.
5. Mutual Respect-Promoting mutual respect and understanding between men and women, recognizing the importance of healthy relationships and marriages.
6. Biblical Womanhood-Encouraging women to embrace their God-given roles and responsibilities, including their roles as wives, mothers, and leaders.